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The Best Social Media Tools for Real Estate Agents in 2023

The Best Social Media Tools for Real Estate Agents in 2023


Real estate agents are in the business of selling a product. Just like any other business, you need to market your products and services effectively if you want to succeed. This means getting your message out there and connecting with potential customers through social media channels, blogs, websites—any way possible. People are spending more time online than ever before, so it only makes sense for real estate agents to spend some of their time on social media as well.

Social media is a must for real estate agents in 2023. In our digital age, where people spend a large portion of their day on social media, you need to be there too. The good news is that many of the best social media marketing tools are free to use.

Here’s how you can get started:

In our digital age, where people spend a large portion of their day on social media, you need to be there too.

Social media is the best way to connect with your audience and build your brand and reputation. But it’s also an excellent way to drive traffic to your website.

However, just because they’re easy to use doesn’t mean they’re not powerful. With a little bit of effort, you can create well-designed posts and reach out to more potential customers than ever before. Plus, these tools make it easy for you to track what’s working so that you can focus on doing more of what works in the future (and less of what doesn’t).

The good news is that many of the best social media marketing tools are free to use. And in today’s world, if you want to be successful with your business and keep up with the competition (or even surpass them), you’ll need to master social media marketing. In fact, most businesses that don’t have any kind of presence on social media are actually losing money every day because they’re not capitalizing on this powerful tool.

So how can you get started? If you’re new to the whole concept, one option is to use a free tool like Hootsuite or Buffer. With these platforms, it’s easy to manage multiple accounts at once and schedule posts across multiple networks like Facebook, Twitter and Instagram all at once! This makes managing your business much easier because all your content will go out automatically without taking up too much time from yourself. You can also set reminders, so they go out at different times throughout each day so as not to overwhelm people’s feeds too much either.

Our Top Three Social Media Channels:

1. Facebook

Facebook is one of the most popular social media platforms, and it’s where you’ll want to be if you’re looking to reach a large audience. According to Shopify, it has the largest user base of any social media platform, with more than 2 billion monthly active users worldwide as of 2022. Keep in mind that Facebook is changing their algorithm regularly and every time you post something on your page or group, you need to take into consideration how your audience will react to that post. So, if one type of post gets a poor response from your followers, we recommend adjusting your strategy accordingly.

The key to success on Facebook is posting engaging content that your audience will find valuable or interesting. If your posts don’t get any engagement—likes, comments, shares—you should try something else until you find something that works for you.

Facebook also provides some basic analytics about who views your page and what kind of content they interact with most often (e.g., photos vs videos). This can help guide future posts so that they’ll be more likely to attract attention from new viewers or existing followers alike!

2. Instagram 

Social media platforms like Instagram are great for real estate agents to connect with clients, as well as potential customers. A picture is worth a thousand words and the platform is ideal for telling your story in a visual way. You can post pictures of properties you’re selling or share beautiful photos from around the city or state.

You can also use Instagram to share offers and/or sales that have been made on your listings.

If you’re not using Instagram to market your listings, you should be. It’s a great way to connect with clients and potential customers. If you are looking for more engagement with your audience then try posting on Instagram stories (stories) because they get higher engagement rates than regular posts do.

If you’re a real estate agent or an affiliate marketer, there are plenty of opportunities for you to make money on Instagram. You can promote your own products and services, or promote the products and services of others. All you need is a free account and some creativity!

3. LinkedIn

If you’re looking to build your brand, LinkedIn is the platform for you. This professional social media site is a great place to connect with other real estate agents and put yourself out there as an expert in your field. You can also use it as a way to network with potential clients, since many people on LinkedIn are looking for real estate agents who meet their needs.

If you’re already on LinkedIn but don’t know how best to use it, here are some tips:

  • Make sure that when people look at your profile, they see something impressive—you want them to think “this person knows what he’s talking about.” If you’ve written any articles or created any videos that showcase your expertise, include them in the “skills” section of your profile (make sure they’re relevant).
  • If someone clicks on one of those pieces of content and likes what they see, make sure that when they go back out onto the web after reading/watching it, something happens—like seeing an ad from another company related to yours or even just being able to add more information about yourself onto their profile page so visitors know more about why hiring someone like yourself would be worthwhile.

Social media is integral to any successful brand or business today, and real estate agents aren’t the exception. In our digital age, where people spend a large portion of their day on social media scrolling through their feeds and liking posts, you need to be there too.


We know that you’re busy, so we wanted to make sure you had some quick actionable tips for getting started on social media. First of all, if you don’t have a Facebook page yet for your business, go ahead and create one! It doesn’t matter if it’s private or public at this point because we are going to use it as our main hub for marketing purposes. Then start posting regularly (at least once per week), and make sure those posts are relevant to what people care about most: real estate listings! Remember, these tools are at your disposal to catapult your career. 

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