Web Designs to Avoid in Real Estate
Real estate websites are an important part of the real-estate marketing process, but they have to be designed properly. While there are many things you can do to improve your website’s appearance and functionality, avoid these common design mistakes.
The most common mistake is to not make sure your website is easy to use. It should load quickly, and it should be mobile friendly. Your website needs to be accessible from any device, whether it’s a smartphone or a tablet.
The best way to ensure that your website is easy to use is by hiring a professional web designer. If you have an old website, it may be time for an update. Ask your web designer if they can give you some suggestions on how to improve usability.
This can include poor organization schemes.
- Make sure your website is easy to navigate.
- Make sure your website is easy to read.
- Make sure your website is easy to understand.
- Make sure your website is easy to interact with.
The next most common mistake is an outdated aesthetic. When you look at your website, are you sitting back and thinking “Wow, this looks so old!” or are you saying to yourself “This is beautiful.” If it’s the latter, then congratulations. You’ve got a winner on your hands—but if it’s the former…well…maybe take some time to consider updating your site’s design before someone else does.
If a site has been designed in the last decade, it’s probably not going to look good for your business. The design should be fresh and modern, with clean lines and simple colors. It should also be clear about what you’re offering (a mortgage calculator? an apartment finder?) and have a clear call to action on the home page that leads visitors directly into your application form.
There’s nothing wrong with a generic design, but you don’t want your website to appear as though it was built in 20 minutes using WordPress. You should also avoid using any templates or themes that you don’t understand and aren’t responsive. Finally, don’t use any template or theme that isn’t mobile-friendly—this will make it harder for people to access your site on their phones.
Too Much Information
You also want to avoid overwhelming your visitors with too much information at once. Too much information can be overwhelming, and it can also be difficult for visitors to find what they’re looking for. Have flow throughout your website, letting the reader’s eye be captured in a natural movement of scrolling down the page. Aim for a clear and concise approach, it will offer a better page to page dynamic for your site.
You want your website’s design to make it easy for potential customers to navigate through your real estate site so that they feel welcome and comfortable on the page. If you have too many links or buttons in one place, people may get lost trying to find their way around the site and will likely leave without purchasing anything from you (or worse still—they’ll never come back).
I hope this article has given you some insight into the things to avoid when working with real estate websites. The most important thing is to be intentional about the design and functionality of your website, as well as how you present information to users. If your site looks outdated, it will likely frustrate potential buyers who want their transaction experience to be as pleasant an experience as possible for them. So, remember: keep it simple, keep it clean, keep it professional.