Home Blog Uncategorized Why a Proper DOM is Crucial for Success in the Real Estate Industry
Why a Proper DOM is Crucial for Success in the Real Estate Industry

Why a Proper DOM is Crucial for Success in the Real Estate Industry


In the real estate industry, one of the most critical factors in achieving success is in how you market a property to potential buyers. Attracting the right buyer to a property calls for the right strategy with the right approach. And one of the most essential elements of this strategy is a comprehensive and well-executed DOM or Days on Market strategy.

DOM is a tool that is regularly used in the real estate industry to measure how long a property is on the market before it gets sold. A DOM strategy provides real estate agents with vital information that they can use to make adjustments to their marketing tactics to reach their goals. In this post, we will delve deeper into how DOM plays a critical role in determining the success of a real estate business.

DOM Should Drive Your Marketing Strategy

The number of days a property has been on the market directly affects how buyers perceive it. For this reason, DOM is an effective tool used by real estate agents to come up with a marketing strategy. DOM represents the state of the market, and so adjusting the approach to accommodate the fluctuation will lead to selling any property faster. For instance, if the DOM is low, a faster selling speed, then the agent should adjust their marketing strategy to maximize on the current trend.

Understanding the Market

Real estate agents function as facilitators of the industry, and as such, their success is heavily reliant on market trends and how to leverage them to meet their clients’ needs. Conveniently, DOM provides the real estate agent with vital information about the prevailing market trends. They can use these trends to analyze and predict what homes will sell for and how long they will take to sell. This market analysis is a powerful tool in real estate, and top agents use information from DOM to develop comprehensive market reports that help them entice more clients.


Another critical aspect of the real estate industry is how competitive it can be. Every agent is fighting for the seller’s attention, and this is obliquely done through their marketing strategies. Here, DOM provides valuable insight that will help the agent analyze their competition’s strengths and weaknesses. This, in turn, helps them develop and adjust their marketing strategies to ensure that they outperform their competition. High-performing agents understand that their approach has the potential to attract the most clients, and investing heavily in DOM strategies enables them to stay on top of trends.

Accurate Pricing

One of the most challenging aspects of a real estate agent’s job is accurately pricing a property for sale. An inaccurate price point can attract the wrong buyers, which may lead to a more extended DOM, thereby reducing the agent’s commission for the sale. Consequently, longer DOM times produce lower closing figures for an agent. A skillful real estate agent should have a deep understanding of how to accurately price properties for sale to create the shortest DOM times. A shorter DOM will lead to more commission and satisfied clients.


DOM strategies are a critical aspect of success in the real estate industry. Understanding days on market, analyzing trends, and adjusting marketing strategy creates more opportunities for real estate agents’ success. As such, real estate agents need to invest in developing comprehensive DOM strategies to create the shortest DOM for their clients.

The real estate business is a competitive industry, and investment in DOM strategies provides real estate agents with a competitive edge when it comes to selling homes. By using DOM, they can develop comprehensive market reports that can be used to entice clients to buy homes.

Sign up to receive the latest updates and news