Why Your SOI is Important in Real Estate

Why Your SOI is Important in Real Estate


Your sphere of influence is the group of people who can help you achieve your goals. It’s a term that’s used in real estate to describe the people who can get you pre-approved for a mortgage, connect you with potential clients and even refer them to other agents. The best way to stay connected with your SOI is through email newsletters, since they’re easy ways to stay top-of-mind with these important people (and don’t cost much).

Pick Your SOI’s Interest 

One of the best ways to pick your SOI’s interest in real estate is to show them how it can benefit their life. You could do this by offering to help them find an apartment, or convincing them that a new home would make all their dreams come true.

Another great way to get your SOI’s attention is by showing them how real estate can improve finances, career, and a lifestyle. For example: if they want more money for themselves, you could offer up an opportunity for them to buy at a discount on an investment property instead of making payments on an expensive house (or vice versa). The possibilities are endless!

Build Relationships 

The second thing to remember is that your sphere of influence is important. In fact, it’s one of the most important things you can do for your business and for yourself as a professional.

The best way to build relationships with your SOI is through referrals and word-of-mouth recommendations. If people have had great experiences working with you and they know other people who might be looking for what you offer, then they can help spread the word about how awesome (or not) your services are! This will give more value to everyone involved: Your customers get better customer service at lower prices; potential clients have something positive in their heads when they think about working with someone else; and even those who didn’t actually need anything from you might hear about how much fun their friend had while she did whatever it was that made her happy enough to share her experience with others!

Stay in Touch 

Staying in touch with your SOI is important for many reasons, but one of the main ones is that it helps you stay connected to people who can help you achieve your goals and aspirations. A lot of people don’t realize how important this is until they’re out on their own without a support system. When you have an SOI, it’s easy for them to reach out if there’s anything specific that needs their assistance or advice. If they know what’s going on in your personal life, they’ll be able keep up with what’s going on at school or work so that nothing slips through the cracks. It also makes them feel more valued by knowing how much thought and care goes into everything you do for them.

The importance of keeping in touch with your SOI is one of the most important things you can do to boost your business. When they know that they can count on you, they will be more likely to refer you to their friends and family. Your sphere of influence is also an easy way for people who may not know what your company does or who might not have heard of it before, but still need something done at an affordable price.

So how do we keep up with our SOI? It’s simple: send them emails! A simple reminder newsletter from time-to-time will go a long way toward making sure everyone feels like their needs are being met by someone who understands the value of staying connected with others from both sides​.

Request Referrals 

Requesting referrals from your SOI is a great way to build relationships and get introduced to new people. It also helps you build your network, which can be helpful when you’re looking for new opportunities or jobs.

You should also consider asking at the right time: not too early on in the process (when they’ve made up their mind), but not too late either (when they might already have decided on another candidate). Finally, make sure your request comes across as natural—it doesn’t look like an advertisement or sales pitch if done correctly.

Channel of Communication

You can use an email newsletter to stay top-of-mind for your audience. Here are some ideas:

  • Share your expertise. If you have a new book, article, or other piece of content that’s relevant to the people who subscribe to your list, send it with each newsletter.
  • Share the latest deals in your industry. If there’s something exciting happening in the world of real estate and it relates directly back to what they care about. This will keep them coming back for more information from you even if nothing else has changed since their last visit because now they know something new has come up—and anything related is worth checking out at least once every few months before making another purchase decision later down the line.


Remember that your sphere of influence is a network, and it will grow as you continue to build relationships with people in your industry. As we’ve seen, staying in touch with these people can be done through email newsletters or even by sharing articles on social media. It may seem like a lot of work at first, but when you consider how much time and effort it takes to build an audience for each individual relationship — plus all the money you’ll save by not paying for advertising — then spending time nurturing these connections makes perfect sense.

Sign up to receive the latest updates and news